5 sections
5 things it weighs
Match percentage, both ways
The percentage you see isn't the same number the other side sees.
Your match percentage is scored against your own stated criteria — leave most fields blank and you can still hit 100% against a guild that satisfies what little you did fill in. The guild sees a separate number, scored the same way but against everything the guild itself asked for. The same underlying score, normalized two different ways.
Match card
Your match
82%
Their match
54%
When the two numbers pull far enough apart, that's usually a real signal, not just one side filling in fewer preferences than the other — the page points to the specific unmet items actually driving the gap instead of just noting that the two percentages differ.
Asymmetry note
This guild is a stronger fit for you than you are for it — mainly its DPS requirement, which you're well under.
The player's side of the same story is on finding a guild, and what a leader sees is on running a guild.